
Now VPN - Fast Secure Proxy
Now VPN is a free VPN service with fast connection speeds and unlimited data, though it comes with aggressive advertising that may impact the user experience.
Now VPN is a free VPN service with fast connection speeds and unlimited data, though it comes with aggressive advertising that may impact the user experience.
Now VPN has established itself as one of the most downloaded free VPN services, with over 10 million downloads on Android and a 4.7-star rating from over 1 million reviews. This popularity stems from its promise of unlimited, free VPN access with simple one-tap connection—an appealing proposition for users seeking privacy and unrestricted internet access without upfront costs.
What sets Now VPN apart is its straightforward approach: no registration required, unlimited bandwidth, and a global server network that promises fast, stable connections. Users consistently praise the app's speed and ease of use, with many describing it as "the best VPN" for accessing restricted content and improving their internet experience. The app's simple interface and one-tap connection make it particularly appealing to VPN newcomers. However, unlike Proton VPN which offers a truly free tier without ads, Now VPN relies heavily on advertising to monetize its free service.
However, this free model comes with significant trade-offs that have become increasingly apparent in user feedback. The app relies heavily on advertising revenue, which manifests as 30-60 second unskippable ads that appear when connecting or disconnecting. Many users report being forced to rate the app before it will function properly, and there are concerns about the authenticity of some positive reviews. While Now VPN offers a VIP subscription to remove ads, the free experience has become increasingly intrusive for many users. For users seeking a more reliable free alternative, Thunder VPN offers better connection stability with fewer ads.
In this review, we'll examine whether Now VPN's free offering provides genuine value or if the advertising model ultimately compromises the user experience. We'll also compare it against alternatives like Proton VPN, which offers a more privacy-focused free tier, and Turbo VPN, which follows a similar ad-supported model. For users seeking premium features, NordVPN and ExpressVPN offer more comprehensive solutions with better reliability.
Now VPN operates on a freemium model with two distinct tiers that offer very different experiences. The free version provides unlimited bandwidth and access to the global server network, but comes with significant advertising that impacts usability.
Free Tier:
VIP Subscription:
While the free tier offers genuine value for users who can tolerate the advertising, the VIP pricing is quite steep compared to dedicated premium VPN services. For users seeking an ad-free experience, alternatives like Proton VPN offer more transparent pricing and better privacy guarantees, while Windscribe VPN provides a more generous free tier with fewer restrictions.
In our review of Now VPN, we considered the categories Features, Design, Ease of Use, Security & Privacy, Value for Money and Performance. Each category was given equal importance and we'll dive into the details of each in the following section.
Now VPN delivers a solid foundation of core VPN features that meet the basic needs of most users. The app's feature set is straightforward and focused on simplicity rather than advanced functionality, which aligns well with its target audience of casual VPN users.
Key features we found most valuable include:
However, Now VPN lacks many advanced features that users expect from premium VPN services. There's no kill switch to protect against connection drops, no split tunneling to route specific apps through the VPN, and no specialized servers for streaming or torrenting. The server selection is limited compared to premium alternatives, and there's no way to manually choose specific server locations in the free version.
While the core features work well for basic privacy and geo-unblocking needs, power users will find the feature set limiting. For users who need advanced features like kill switches, split tunneling, or specialized servers, alternatives like Proton VPN offer more comprehensive free tiers, while NordVPN provides extensive advanced features for premium users.
We rate features at 6.5 out of 10—good for basic VPN needs but lacking the depth and reliability that serious users require.
Now VPN's design philosophy centers on simplicity and accessibility, which works well for its target audience of casual VPN users. The interface is clean and uncluttered, with a prominent connect button that makes the core functionality immediately obvious to new users.
Design strengths we observed include:
However, the design experience is significantly compromised by the advertising model. The 30-60 second unskippable ads that appear for basic actions like connecting or disconnecting create a jarring user experience that breaks the otherwise clean interface. Users frequently mention that the ads feel intrusive and disrupt the app's flow, making what should be a simple action feel cumbersome.
Additionally, the forced rating prompts and persistent push notifications that cannot be disabled create a sense of being "pushed around" by the app rather than being in control. This undermines the otherwise user-friendly design and makes the app feel more like an advertising platform than a privacy tool.
While the core interface design is solid, the advertising intrusions significantly impact the overall design experience. For users who value a clean, uninterrupted interface, alternatives like Proton VPN offer a more polished design without advertising interruptions, while Windscribe VPN provides a cleaner free experience with less aggressive monetization.
We rate design at 6.0 out of 10—good core design principles undermined by intrusive advertising that compromises the user experience.
Now VPN excels in basic usability with its one-tap connection approach, making it one of the most accessible VPN apps for beginners. The core functionality is genuinely simple and requires no technical knowledge to operate effectively.
Usability strengths include:
However, the ease of use is significantly undermined by the advertising model and forced interactions. The 30-60 second unskippable ads that appear for basic actions like connecting or disconnecting transform what should be a simple one-tap action into a frustrating experience. Users consistently report that these ads make the app feel "pushy" and interrupt their workflow.
Additionally, the forced rating prompts that prevent the app from functioning properly create an artificial barrier to usage. Users report being unable to use the app until they provide a rating, which goes against the principle of ease of use. The inability to disable push notifications also creates ongoing annoyance for users who prefer to control their app notifications.
While the core interface is genuinely easy to use, the advertising interruptions and forced interactions significantly compromise the overall user experience. For users seeking a truly hassle-free VPN experience, alternatives like Proton VPN offer a cleaner free tier without forced interactions, while Windscribe VPN provides a more respectful free experience with fewer interruptions.
We rate ease of use at 7.0 out of 10—excellent core usability undermined by advertising interruptions that make simple actions unnecessarily complex.
Now VPN's security and privacy practices present a mixed picture that raises legitimate concerns for privacy-conscious users. While the app claims to offer secure connections and privacy protection, several factors undermine confidence in its privacy commitments.
Security strengths include:
However, significant privacy concerns emerge from the business model and operational practices:
User reviews reveal additional concerns about the authenticity of the service, with some users warning about "bot reviews" and questioning whether the positive reviews are genuine. This lack of transparency about the service's legitimacy further undermines trust in its privacy practices.
For users who prioritize privacy and security, alternatives like Proton VPN offer Swiss-based privacy protection with independent audits and transparency reports, while Windscribe VPN provides Canadian privacy protection with more transparent data handling practices.
We rate security and privacy at 5.5 out of 10—basic security features present but significant concerns about data handling, jurisdiction, and transparency that compromise trust in the service.
Now VPN's value proposition is fundamentally split between its free and premium tiers, creating a confusing experience where the free tier's value is undermined by its own monetization strategy.
Value strengths include:
However, the free tier's value is significantly compromised by the advertising model:
The VIP pricing is particularly problematic when compared to alternatives. Premium VPN services like NordVPN and Surfshark VPN offer more comprehensive features, better privacy protection, and more transparent pricing for similar or lower costs. The VIP tier also doesn't address the fundamental privacy concerns that come with the free service.
For users seeking genuine value, alternatives like Proton VPN offer a more generous free tier with better privacy protection and fewer restrictions, while Windscribe VPN provides a more respectful free experience with clearer upgrade paths.
We rate value for money at 6.5 out of 10—good value in theory but undermined by advertising that makes the free experience feel more like a trial than a genuine free service, with expensive premium pricing that doesn't justify the upgrade.
Now VPN's performance presents a mixed picture that reflects the challenges of maintaining a free VPN service with heavy advertising monetization. While the app can deliver fast connections when working properly, reliability issues and the advertising model significantly impact the overall performance experience.
Performance strengths include:
However, significant performance issues undermine the user experience:
User reviews reveal a pattern of performance degradation, with newer reviews showing more complaints about connection stability and speed issues. The app's heavy reliance on advertising revenue may be impacting server quality and maintenance, leading to the performance decline observed in recent reviews.
For users seeking reliable performance, alternatives like Proton VPN offer more consistent free performance with better server maintenance, while NordVPN provides premium performance with dedicated servers and better reliability guarantees.
We rate performance at 6.0 out of 10—good speeds when working but undermined by frequent connection drops and advertising interruptions that create an inconsistent and frustrating user experience.
Now VPN represents a classic example of how a promising free service can be undermined by its own monetization strategy. While the app delivers on its core promise of free, unlimited VPN access with simple one-tap connection, the aggressive advertising model and forced interactions create a frustrating user experience that often feels more like a trial than a genuine free service.
The app's popularity (10M+ downloads, 4.7-star rating) reflects genuine demand for free VPN services, and many users do find value in its basic functionality. However, the recent rating decline (4.7 to 4.61 in last 100 reviews) and increasing complaints about connection stability suggest that the advertising model may be impacting the service quality. For users who can tolerate the ads and forced interactions, Now VPN provides a functional free VPN, but the experience comes with significant trade-offs.
For users seeking a more respectful free VPN experience, Proton VPN offers better privacy protection and fewer restrictions, while Windscribe VPN provides a cleaner free tier with more transparent monetization. For those willing to pay for premium features, NordVPN and Surfshark VPN offer more comprehensive solutions with better reliability and privacy guarantees.
Okay
In the Features category, Now VPN has scored a below-average 6.5. It has some features, but they may be limited or underdeveloped.
In the Design category, Now VPN has scored a poor 6. The design may be clunky or unattractive, detracting from overall usability.
In the Ease of Use category, Now VPN has scored an average 7. It is generally usable, but some aspects may be confusing or cumbersome.
In the Security & Privacy category, Now VPN has scored a very poor 5.5. It may have critical security and privacy issues, making it a risky choice.
In the Value for Money category, Now VPN has scored a below-average 6.5. It may not offer good value for the money, with better alternatives available.
In the Performance category, Now VPN has scored a poor 6. It may struggle with even simple tasks, leading to a frustrating experience.
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