Compare Loop Habits and Now VPN: Which App is the Best?
A free, privacy-focused habit tracker that combines powerful features with elegant simplicity. In our review, we found it offers everything needed for effective habit building without the clutter of unnecessary features or ads. | Now VPN is a free VPN service with fast connection speeds and unlimited data, though it comes with aggressive advertising that may impact the user experience. | |
| Key Features A summary of the most important features offered by each app. |
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| Our Rating Prod Apps's expert review score for each app, based on hands-on testing and research. | 9.3 Winner in this category | 6.3 |
| Total users Total active users across all major browsers: Chrome, Edge, Firefox, and Safari. | 0 | 0 |
| Total ratings Total number of user ratings received across all supported browsers. | 0 | 0 |
| Average rating Average user rating across all browsers, calculated from available store ratings. | — ⭐ | — ⭐ |
| Entry Level Price The minimum price required to start using the app. "Free" means a free tier is available. | Free | Free |
| Android User rating and stats for the app on Android browser. |  Downloads | Downloads |
| iOS User rating and stats for the app on iOS browser. | - |  |
| Features Prod Apps's expert score for the 'Features' aspect of each app. | 8.5 Loop offers an impressive set of core features that focus on effective habit tracking without unnecessary bloat. The standout feature is the sophisticated habit strength calculation that considers both your streaks and overall consistency. Key features we thoroughly tested include:
However, we did notice some limitations. The app lacks the ability to categorize habits into groups or folders, which can become unwieldy with many habits. There's also no way to track multiple completions of the same habit within a day, and the weekly scheduling could be more flexible. For users who need comprehensive scheduling and timer functionality, HabitNow provides more advanced organizational features. Despite these minor drawbacks, the features present are thoughtfully implemented and work reliably. We're giving it an 8.5 for features - it excels at core functionality while maintaining simplicity, though there's room for some organizational improvements. Winner in this category | 6.5 Now VPN delivers a solid foundation of core VPN features that meet the basic needs of most users. The app's feature set is straightforward and focused on simplicity rather than advanced functionality, which aligns well with its target audience of casual VPN users. Key features we found most valuable include:
However, Now VPN lacks many advanced features that users expect from premium VPN services. There's no kill switch to protect against connection drops, no split tunneling to route specific apps through the VPN, and no specialized servers for streaming or torrenting. The server selection is limited compared to premium alternatives, and there's no way to manually choose specific server locations in the free version. While the core features work well for basic privacy and geo-unblocking needs, power users will find the feature set limiting. For users who need advanced features like kill switches, split tunneling, or specialized servers, alternatives like Proton VPN offer more comprehensive free tiers, while NordVPN provides extensive advanced features for premium users. We rate features at 6.5 out of 10—good for basic VPN needs but lacking the depth and reliability that serious users require. |
| Performance Prod Apps's expert score for the 'Performance' aspect of each app. | 9.5 Throughout our testing, Loop demonstrated exceptional performance with near-instant response times and minimal resource usage. The app's efficiency is particularly impressive given its extensive tracking and visualization capabilities. Key performance aspects:
The 9.5 rating acknowledges Loop's outstanding optimization and reliability. This performance excellence places Loop among the top performers in the category, alongside HabitNow which also achieves strong performance ratings for its comprehensive feature set. Winner in this category | 6.0 Now VPN's performance presents a mixed picture that reflects the challenges of maintaining a free VPN service with heavy advertising monetization. While the app can deliver fast connections when working properly, reliability issues and the advertising model significantly impact the overall performance experience. Performance strengths include:
However, significant performance issues undermine the user experience:
User reviews reveal a pattern of performance degradation, with newer reviews showing more complaints about connection stability and speed issues. The app's heavy reliance on advertising revenue may be impacting server quality and maintenance, leading to the performance decline observed in recent reviews. For users seeking reliable performance, alternatives like Proton VPN offer more consistent free performance with better server maintenance, while NordVPN provides premium performance with dedicated servers and better reliability guarantees. We rate performance at 6.0 out of 10—good speeds when working but undermined by frequent connection drops and advertising interruptions that create an inconsistent and frustrating user experience. |
| Design Prod Apps's expert score for the 'Design' aspect of each app. | 9.0 Loop's Material Design implementation stands out for its thoughtful balance between aesthetics and functionality. The interface uses color purposefully to highlight important information while maintaining a clean, distraction-free environment. Design highlights:
While some might find the design austere, this intentional simplicity helps users focus on their habits. The 9.0 rating reflects excellent execution of Material Design principles with room for minor visual refinements. For users who prioritize visual appeal, HabitKit offers a more elegant GitHub-style visualization that some find more motivating. Winner in this category | 6.0 Now VPN's design philosophy centers on simplicity and accessibility, which works well for its target audience of casual VPN users. The interface is clean and uncluttered, with a prominent connect button that makes the core functionality immediately obvious to new users. Design strengths we observed include:
However, the design experience is significantly compromised by the advertising model. The 30-60 second unskippable ads that appear for basic actions like connecting or disconnecting create a jarring user experience that breaks the otherwise clean interface. Users frequently mention that the ads feel intrusive and disrupt the app's flow, making what should be a simple action feel cumbersome. Additionally, the forced rating prompts and persistent push notifications that cannot be disabled create a sense of being "pushed around" by the app rather than being in control. This undermines the otherwise user-friendly design and makes the app feel more like an advertising platform than a privacy tool. While the core interface design is solid, the advertising intrusions significantly impact the overall design experience. For users who value a clean, uninterrupted interface, alternatives like Proton VPN offer a more polished design without advertising interruptions, while Windscribe VPN provides a cleaner free experience with less aggressive monetization. We rate design at 6.0 out of 10—good core design principles undermined by intrusive advertising that compromises the user experience. |
| Value for Money Prod Apps's expert score for the 'Value for Money' aspect of each app. | 10 Loop Habit Tracker delivers exceptional value as a completely free, ad-free, and open-source application. During our testing, we were consistently impressed by the quality and completeness of features available without any monetary commitment. Value highlights:
The perfect 10.0 rating reflects Loop's outstanding commitment to providing a premium-quality habit tracker completely free of charge. This makes it an excellent choice for users who want high-quality features without spending money, though Habitive also offers unlimited free habits for those who need more flexibility. Winner in this category | 6.5 Now VPN's value proposition is fundamentally split between its free and premium tiers, creating a confusing experience where the free tier's value is undermined by its own monetization strategy. Value strengths include:
However, the free tier's value is significantly compromised by the advertising model:
The VIP pricing is particularly problematic when compared to alternatives. Premium VPN services like NordVPN and Surfshark VPN offer more comprehensive features, better privacy protection, and more transparent pricing for similar or lower costs. The VIP tier also doesn't address the fundamental privacy concerns that come with the free service. For users seeking genuine value, alternatives like Proton VPN offer a more generous free tier with better privacy protection and fewer restrictions, while Windscribe VPN provides a more respectful free experience with clearer upgrade paths. We rate value for money at 6.5 out of 10—good value in theory but undermined by advertising that makes the free experience feel more like a trial than a genuine free service, with expensive premium pricing that doesn't justify the upgrade. |
| Ease of Use Prod Apps's expert score for the 'Ease of Use' aspect of each app. | 9.2 Loop Habit Tracker excels in providing a straightforward, intuitive experience without sacrificing functionality. Our testing revealed an app that anyone can start using effectively within minutes. Standout usability features:
The 9.2 rating reflects the app's excellent usability, with only minor deductions for the initial learning curve of advanced features like custom schedules and the habit strength system. For users who want an even simpler setup process, Habitive offers a 3-click setup that's hard to beat. Winner in this category | 7.0 Now VPN excels in basic usability with its one-tap connection approach, making it one of the most accessible VPN apps for beginners. The core functionality is genuinely simple and requires no technical knowledge to operate effectively. Usability strengths include:
However, the ease of use is significantly undermined by the advertising model and forced interactions. The 30-60 second unskippable ads that appear for basic actions like connecting or disconnecting transform what should be a simple one-tap action into a frustrating experience. Users consistently report that these ads make the app feel "pushy" and interrupt their workflow. Additionally, the forced rating prompts that prevent the app from functioning properly create an artificial barrier to usage. Users report being unable to use the app until they provide a rating, which goes against the principle of ease of use. The inability to disable push notifications also creates ongoing annoyance for users who prefer to control their app notifications. While the core interface is genuinely easy to use, the advertising interruptions and forced interactions significantly compromise the overall user experience. For users seeking a truly hassle-free VPN experience, alternatives like Proton VPN offer a cleaner free tier without forced interactions, while Windscribe VPN provides a more respectful free experience with fewer interruptions. We rate ease of use at 7.0 out of 10—excellent core usability undermined by advertising interruptions that make simple actions unnecessarily complex. |
| Security & Privacy Prod Apps's expert score for the 'Security & Privacy' aspect of each app. | 9.8 Privacy is where Loop truly shines. As an open-source app with a strict privacy-first approach, it sets a high standard for data protection in habit tracking apps. Key privacy features:
The 9.8 rating acknowledges Loop's exceptional privacy practices, with the tiny deduction only because some users might want optional cloud backup. This privacy focus puts Loop in excellent company with HabitKit, which also achieves a 9.8 rating for its offline-first approach. Winner in this category | 5.5 Now VPN's security and privacy practices present a mixed picture that raises legitimate concerns for privacy-conscious users. While the app claims to offer secure connections and privacy protection, several factors undermine confidence in its privacy commitments. Security strengths include:
However, significant privacy concerns emerge from the business model and operational practices:
User reviews reveal additional concerns about the authenticity of the service, with some users warning about "bot reviews" and questioning whether the positive reviews are genuine. This lack of transparency about the service's legitimacy further undermines trust in its privacy practices. For users who prioritize privacy and security, alternatives like Proton VPN offer Swiss-based privacy protection with independent audits and transparency reports, while Windscribe VPN provides Canadian privacy protection with more transparent data handling practices. We rate security and privacy at 5.5 out of 10—basic security features present but significant concerns about data handling, jurisdiction, and transparency that compromise trust in the service. |
| Conclusion A summary of our findings and final thoughts for each app. | Loop Habit Tracker proves that simplicity and power can coexist perfectly in a habit tracking app. Its thoughtful design and robust feature set create an experience that's both sophisticated and accessible to everyone. The app's commitment to user privacy and freedom sets it apart - being completely free, open-source, and offline-first. The distraction-free interface and reliable performance make it a pleasure to use daily, while comprehensive analytics keep you motivated. While there's room for improvements in areas like habit categorization and cloud sync, the core functionality is exceptional. With an average rating of 9.3 across our review categories, Loop stands out as a premium-quality app that puts users first. For anyone seeking a reliable, privacy-focused habit tracker that emphasizes substance over flash, Loop Habit Tracker is our top recommendation. However, if you need unlimited free habits without any restrictions, Habitive offers the best free experience, while HabitKit provides superior design aesthetics for users willing to pay for premium features. | Now VPN represents a classic example of how a promising free service can be undermined by its own monetization strategy. While the app delivers on its core promise of free, unlimited VPN access with simple one-tap connection, the aggressive advertising model and forced interactions create a frustrating user experience that often feels more like a trial than a genuine free service. The app's popularity (10M+ downloads, 4.7-star rating) reflects genuine demand for free VPN services, and many users do find value in its basic functionality. However, the recent rating decline (4.7 to 4.61 in last 100 reviews) and increasing complaints about connection stability suggest that the advertising model may be impacting the service quality. For users who can tolerate the ads and forced interactions, Now VPN provides a functional free VPN, but the experience comes with significant trade-offs. For users seeking a more respectful free VPN experience, Proton VPN offers better privacy protection and fewer restrictions, while Windscribe VPN provides a cleaner free tier with more transparent monetization. For those willing to pay for premium features, NordVPN and Surfshark VPN offer more comprehensive solutions with better reliability and privacy guarantees. |
| Our Recommendation | ||
